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Hi! I am                        

Amanda Yu

UI / UX Designer based in Stockholm.

Passionate about design! I always wonder how we can apply modern technology with a positive impact on designing products and services that people love and protecting our planet. I am adept at using an innovative approach to idea and concept development with experience working in and with global enterprise organizations. Leveraging strong UX/UI experience and good visual sense, I delivered creative, interactive, and effective designs.

My work

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Redesign SSGI's website

UX/UI Design / Implementation

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To launch a fresh and updated modern website which encourages members and guests visiting to  obtains update news and events.

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Redesign navigation on mobile

UX/UI Design

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Redesigning the mobile navigation for weekday.com, with a focus on a mobile-first approach.

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Optimize the Media Portal & Design System

UX/UI Design 

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Updating Style guide and create a design system in Figma

Customise an Asset Bank & Press Portal för J.Lindeberg

UI Design 

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J.Lindeberg has over 215 branded stores and in stores worldwide. They want a solution where purchasers can review orders and download product information.

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Redesign COOP's Media Portal

UI Design 

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Coop was searching for a system that would enable them to distribute images, videos, market materials, guidelines, product images and information on a daily basis to stores.

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A New Campaign Website

UI Design

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The Astrid Lindgren Company worked with Save the Children launched a campanige “Pippi of Today” for supporting the world’s strongest girls who are refugee children.

Skills and competence

Design Strategy

A good balance of understanding user needs and business goals brings lots of tangible value in faster market times, improved customer satisfaction, and boosts a company's profitability.

Ideal Design Process

Have empathy for the user's needs and understand their struggles. Provide a positive experience with insightful solutions. From user research, synthesis, mockup, prototype, testing, iterating and collaborating with developers for technical input and evaluation of implementation.  To combine the ideals and software that meets the needs of the end-users and benefits the business growth.

Tools / Methods

  • Figma 

  • ProtoPie

  • Zeplin 

  • Adobe Photoshop

  • Notion

  • Jira

  • Zendesk

  • HMTL / CSS / Bootstraps

  • Prototyping

  • Agile

  • Brainstorm

  • Facilitating workshops

  • User interviews

  • Surveys

  • Journey mapping

  • User scenario

  • Empathy map

  • Mobile UX / UI 

Vision

Passion and Creativity in design.

Gratitude and Sincerity in life. 

Diversity is strength. Gratitude empowers the potential within us.

Opportunity comes for people who are willing to challenge themselves with courage.

Feel Good with Amanda ^_^

I've had the pleasure of contributing to projects, some of that include:

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